Climate Change

Photo Credits: Overpass Light Brigade via Visualhunt CC BY-NC

Climate Change

Climate Change is Real.

Scientists (and Science) Agree.

Climate scientists agree that climate change is real but there is confusion about the magnitude of impacts that it stands to pose — both today and in the future. As the intensity of natural disasters increases and storms become superstorms, there is doubt whether we and our planet have the resiliency to adapt or the resources to mitigate the adverse impacts of climate change before it's too late.
Human influence on the climate system is clear, and recent anthropogenic emissions of greenhouse gases are the highest in history. Recent climate changes have had widespread impacts on human and natural systems.
Intergovernmental Panel on Climate Change’s (IPCC) Fifth Assessment Report, Summary for Policy Makers (2014)
Who got awarded the Nobel Peace Prize in 2007?
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Are we responsible?

At a larger scale, climate impacts can be viewed in isolation from our individual roles and responsibilities as global citizens. But at a micro level, our personal choices aggregate to form our present reality — one where human activities use fossil fuels, cause deforestation and overexploitation of resources, resulting in global climate changes.

But, conscious changes in personal behaviours can help us successfully engage in positive climate action. Together, we can leverage our individual will to influence political action and reshape our world. Let's start doing our bit by consuming more ethically and responsibly.

A change in consumer consciousness holds the potential for reducing the generation of greenhouse gases and directly impacting the climate change crisis. This way we will play a role in creating a more informed and active citizenry and ensure a better shot at a sustainable future for our planet and progeny.
Climate Change

Consumption — A Global Challenge

Are you satisfied?

Today the average person consumes more products than ever before. As the world gets more interconnected — there is more trade and exchange of ideas, products and culture. This progress comes at an environmental and social cost. The often hidden link between our personal consumption and this global environmental cost is complex — encompassing the environment and the society we all inhabit.

More? More. More! More? More. More!
Studies show that things we consume on a daily basis, like food, drinks and household products have substantial greenhouse emissions. Majority of these emissions don’t stem from our direct usage but from sources further back our products’ commodity chains. Use of resources such as land, water, energy and raw materials that help create our products — their procurement, manufacturing and ultimate disposal — all play a role in the global carbon cycle.

Our individual choices matter and each purchase is a validation of how companies operate and the more we buy, the more we are responsible for the choices we make and their consequences for the health of our planet.
Why should someone else pay the price for our products?
A lot of products remain cheap as they’re produced in developing countries where labour, land and resources are cheaper. Environmental norms and human rights take the back seat to reduce costs and to keep up with global demand. Producers play an integral role in the fate of forests, rivers and the atmosphere that are home to many nonhuman species and in the lives of the workers they employ. As humankind flourishes, there is a tangible price to be paid by others.
Climate Change

Solutions Already Exist!

How can you help?

We can change the way we consume by shifting to local, vegetarian and low-carbon intensive products. This also means taking a firm stand against producers who do not adhere to environmental norms and educating ourselves about our rights and responsibilities as consumers. A movement of individuals committed to consuming more conscientiously makes this easier- a positive shift Green Cred hopes to enable.

Do I have to give up everything I love? Do I have to give up everything I love?
Experts say that giving up beef can reduce more carbon footprint than cars. From seafood and alcohol to chocolate and coffee, produce we consider a part of our daily existence are impacted by climate change. Add to that honey, maple syrup and if push comes to shove, all of agriculture - crops like wheat, barley, sugar and rice could all become costlier and then finally disappear. If we want to consume for longer, we may have to consume a little or a lot lesser today.

We are individually responsible and we individually will be affected, but consuming less and having to give up the food and drink items we love is a bit extreme. What’s next - do we have to give up electricity, television and internet to stop climate change as well?
Do we care?
People all over the world regardless of age, gender, caste or economic status have rallied to boycott big brands that flout environmental norms - may it be industry giants or local producers. Increasingly companies are changing to meet their customer’s demands by investing real money and time in these efforts. Our voices as consumers count and we should use it well to deliver our message loud and clear.
Climate Change

Green Cred - An Ecosystem of Change

Can we shop better?

To be human is to consume - but with the right information and incentives, we can be good and humane consumers. Not all problems need digital solutions, but to sustain our lifestyle we need to change it - and digitalisation helps.

Product A or B? They both look the same to me! Product A or B? They both look the same to me!
What is Green Cred?
Green Cred is an ecosystem where users are rewarded for shopping more sustainably and incentivized to shop green in an easy and convenient way. Making a green choice earns you Green Cred - a currency you can use to avail discounts on products and services that are verified as relatively greener.
How does it work? How does it work?
All you need is a smartphone and the Green Cred App. By scanning the barcode of a product, you will get a consolidated rating for a product which is informed by credible data about the life-cycle analysis of the product - from raw materials used to transportation, energy use and recycling practices. Customer feedback is added to give one simple score to each product. You shop smart, help to save the planet and get rewarded for doing so!

Transforming one’s shopping experience solves one leg of the problem - what about the hassle of delivery? Our platform helps you shop for others - and earn Green Creds for the same. A variety of incentives are given for a plethora of experiences such as carpooling or choosing vegetarian options at lunch. Business can be ethical and Green Creds imbibes that.
Climate Change

What Can You Do Right Now?

Good for the Planet - Changes the Demand Curve of Consumers - Adds Value for the Customer
Vision of the Founders
What do you care about most?

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How Do You Think We Should Tackle Climate Change?

We are curious to hear your thoughts on the matter and would love your feedback about our exhibition and our idea - Green Cred. Tell us what you think below!
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